PROJECT RUNWAY 2010
Sponsored Wheel of Fashion: contestants styled looks and were judged by an avatar of Heidi Klum.
PROJECT RUNWAY 2011
Avatar versions of Tim Gunn & Heidi Klum hosted the Wheel of Fashion, awarding players with prizes.
VicTORious
Players got a dose of teen trends thanks to VicTORious’s sponsorship of a custom store and Dressing Room Game.
MTV VMA's 2010
MTV VMA recreated their famous red carpet in Mall World’s Look Book game. A custom store featured MTV approved clothing.
TEEN CHOICE AWARDS
Fox Teen Choice awards sponsored Wheel of Fashion in Mall World leading up to the TV event.
PROM
Prom collaborated with Mall World players to pick the best dresses for a custom store, leading up to the movie’s premiere.
RED RIDING HOOD
The film's spooky, fairy-tale style was recreated on Mall World. In-game trailers built up buzz before the debut.
TOMAS
L.A.M.B. shoe designer Tomas Aledo debuted his own line with a virtual shoe boutique and behind-the-scenes video.
COTTON
Cotton emphasized the material’s day-to-evening versatility through style quests and custom content on Fashion Designer.
People StyleWatch
People.com StyleWatch challenged players to create stylish cocktail looks in Dressing Room Game takeover.
T MOBILE
T-Mobile recreated gorgeous gala gowns in the signature fuchsia in a very special Fashion Show takeover.
HP PROJECT RUNWAY
HP recreated their high-tech, high-fashion Project Runway workroom and Fashion Show.
HTC PHONE
The Mall World phone got an HTC makeover in advance of the launch of the Facebook-friendly phone.
DOVE CA
For Canadian players, Dove’s line of haircare and styling products sponsored free hairstyles.
SUAVE SALON
Suave sponsored a complete takeover of Mall World’s salon, Suave products were also featured in the Dressing Room Game.
MAYBELLINE
To promote the EyeStudio® line of eyeshadows, the Maybelline beauty counter was recreated in Mall World.
FLORIDA GRAPEFRUIT JUICE
Emphasizing fun, fashion, Facebook, and Frank the Flamingo, Florida Department of Citrus Growers hosted the Dressing Room Game.
SLIM FAST
Slim Fast brought the ‘Vow to Wow’ message to Fashion Designer and challenged players with custom quests and content.
FRESH STEP
Fresh Step collaborated with Mall World players to pick the cutest kittens to debut in the Mall World pet store.
SERVE BY AMERICAN EXPRESS
Serve hosted the Wheel of Fashion, including a special prize for eligible players that signed up for the Serve card.
VISA PREPAID
Visa Prepaid promoted their card and services by giving away an gameplay-enhancing item.
